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Tarot & Oracle Decks — This Might Hurt Tarot (Isabella Rotman)

Published · Researched 2026-09-20

Research date: 2026-09-20 (PDT). Method: social-first (Threads, resale, owner reviews, community reviewers).

Overview

  • Creator: Isabella Rotman (cartoonist/illustrator, author of A Quick and Easy Guide to Consent; Ignatz nomination 2017).
  • Publisher: Sterling Ethos, July 16, 2024 (mass edition, ISBN 9781454958314; earlier Liminal 11 indie edition EAN 9781912634699).
  • Purpose: Modern, queer, body-diverse RWS remix with a comic-book look — "for the rebellious witch"; guidebook gives each card a memorable epithet (Queen of Wands = "Our Lady of Creativity"; Three of Cups = "Party with Friends Card"; Queen of Pentacles = "Our Lady Who Has It All"). Companion oracle This Might Help released by Sterling Ethos in April 2026.

Social standing

  • Community pulse: Strong owner devotion; 4.8/5 on Amazon.de (316 global ratings); guidebook 4.75 avg on Goodreads (8 ratings). Professional-readers' pick: Indie Deck Review calls it "a go-to deck for reading at festivals or parties... I never worried that my clients wouldn't see themselves in these images."
  • Consensus praise: Vivid modern comic art faithful to RWS, inclusive/queer cast, guidebook epithets that make cards memorable, luxurious magnetic-closure packaging ("Wunderschöne Karten in absolut zauberhafter Verpackung... wunderschön verarbeitet mit Magnetverschluss").
  • Recurring complaints/failure modes:
    • Card stock is the main complaint (Jan 2026 Amazon.de 3-star): "The artwork is fantastic!... However, the card stock is quite disappointing. It's thick and inflexible, making it difficult to riffle shuffle... Shuffling them a few times hurts my hands (maybe that's why the title is as it is?), and they actually cut into my skin. Although I appreciate the art, I find myself barely using the cards. They might be great for collectors, but they're not suitable for those who enjoy using their cards every day." This is the deck's most-shared failure mode — a genuine ergonomic caution.
    • This Might Help oracle launch (Apr 2026): one early YouTube owner unboxing (Emerald Lotus Divination) was titled "most disappointing deck unboxing" — content details not verified; flag as early mixed signal on the companion, not this tarot.
    • Dark themes (the deck "does not shy away from the prickly aspects of life") can unsettle gentle-reading tastes.
  • Overhyped warnings: None sustained; praise is art-anchored, criticism is physical.
  • Verified quotes:
    • "The artwork is in a modern comic book style that very closely follows Rider-Waite-Smith imagery (...) I love the guidebook and the epithets given to each card, like referring to the Queen of Wands as Our Lady of Creativity, or the Three of Cups as the Party with Friends Card, or the Queen of Pentacles as Our Lady Who Has It All." — Benebell Wen (via bookshop.org retailer copy).
    • "The This Might Hurt Tarot is a mirror for all of us. Brought up to date in style and through a modern lens, it not only reflects who I am now but the many shades of a person that I once was... It might hurt at times, but it will also comfort and inspire." — Steven Bright (via bookshop.org retailer copy).
    • "This was a go-to deck for reading at festivals or parties when I was reading at these events. I never worried that my clients wouldn't see themselves in these images." — Indie Deck Review (via bookshop.org retailer copy).
    • "The artwork is fantastic! The cards are easy to read, straightforward and use modern language, which i love. However, the card stock is quite disappointing. It's thick and inflexible... they actually cut into my skin... 5 stars for the art. But 0 for the card stock." — Amazon.de owner review (Jan 13, 2026, 3/5 stars).

Social validation

Key specs

Spec Value
Cards 78 (modern comic-book style, RWS-faithful)
Card size UNVERIFIED (box 5.47 × 3.73 × 2.34 in per surprisecastle; ~13.65 × 6.6 × 8.89 cm per amazon.de)
Stock/finish Glossy; thick and inflexible per multiple owners ("shuffling hurts hands", "cut into my skin")
Guidebook 140-page guidebook with card epithets (Goodreads 4.75 avg)
Box Rigid box with magnetic closure, gold-foil/black design
Publisher Sterling Ethos, July 16, 2024, ISBN 9781454958314; earlier Liminal 11 edition
Editions Standard in print; companion oracle "This Might Help" (Sterling Ethos, April 2026)

Pricing (dated 2026-09-20)

  • MSRP: US$26.99.
  • Street: $25.15 (bookshop.org, backorder); $26.00 (artisantarot.com, in stock); $26.99 (booksamillion.com, pageaday.com; BooksAMillion "on order, ships 2–4 weeks"); €24.32 (amazon.de); $19.99 out of stock (surprisecastle.com); ₹1,666 (atlanticbooks.com, India, -36%).
  • Used range: Mercari listings observed (prices not captured). FB Marketplace direct search returned 0.

Included / else needed

Included: 78 cards, guidebook, magnetic-closure box. Else needed: nothing; the companion oracle is optional.

Support reality

Mainstream publisher stock (Sterling Ethos/Bloomsbury group lineage — publisher name only). Mass-market replacement/return paths apply. No counterfeit alerts found.

Community verdict

A beloved, genuinely important indie-to-mass tarot: owners say it reads beautifully and everyone sees themselves in it. But the card stock is a real ergonomic failure mode — if you riffle-shuffle daily or have hand sensitivity, try before you buy, or go for a card-deck stretcher/handling approach rather than assuming it will break in.

Retailer product gallery (Little Red Tarot)
Retailer product gallery (Little Red Tarot) pre-existing from earlier collection pass — source not logged in manifest
Retailer product photo
Retailer product photo pre-existing from earlier collection pass — source not logged in manifest
Retailer product gallery (Little Red Tarot)
Retailer product gallery (Little Red Tarot) pre-existing from earlier collection pass — source not logged in manifest
Owner photo (Shopify store).
Owner photo (Shopify store). pre-existing from earlier collection pass — source not logged in manifest
Retailer product photo.
Retailer product photo. pre-existing from earlier collection pass — source not logged in manifest
Used-deck resale photo.
Used-deck resale photo. pre-existing from earlier collection pass — source not logged in manifest
This Might Hurt Tarot box held in hand with cards laid out behind (French owner blog photo, real).
This Might Hurt Tarot box held in hand with cards laid out behind (French owner blog photo, real). tubrilles.fr (Tu Brilles), https://tubrilles.fr (observed 2026-09-21) [coordinator replacement 2026-09-21: pre-existing `07-mercari2.jpg` showed 'The Mike Willcox Tarot & Oracle', NOT This Might Hurt — wrong deck from the earlier pass; removed to recoverable trash 2026-09-21]
Retailer photo.
Retailer photo. pre-existing from earlier collection pass — source not logged in manifest
Cards detail no.7 (retailer product gallery).
Cards detail no.7 (retailer product gallery). Little Red Tarot (shop), https://littleredtarot.com/product/this-might-hurt-tarot-deck-guidebook/ (observed 2026-09-21)
Cards detail no.1 (retailer product gallery).
Cards detail no.1 (retailer product gallery). Little Red Tarot (shop), https://littleredtarot.com/product/this-might-hurt-tarot-deck-guidebook/ (observed 2026-09-21)
Major Arcana mock-up 2 (retailer gallery).
Major Arcana mock-up 2 (retailer gallery). Little Red Tarot (shop), https://littleredtarot.com/product/this-might-hurt-tarot-deck-guidebook/ (observed 2026-09-21)
Resale listing photo (owner).
Resale listing photo (owner). Carousell.ph listing, https://www.carousell.ph/p/this-might-hurt-tarot-1397922480/ (observed 2026-09-21)
Deck laid out for a reading (retailer).
Deck laid out for a reading (retailer). Mystiko House (retailer), https://mystikohouse.com.au/products/this-might-hurt-tarot (observed 2026-09-21)
Box product shot (retailer).
Box product shot (retailer). Page A Day (retailer), https://pageaday.com/products/this-might-hurt-tarot-deck-9781454958314?pr_prod_strat=e5_desc&pr_rec_id=87789b4d1&pr_rec_pid=10301035708721&pr_ref_pid=10364849979697&pr_seq=uniform (observed 2026-09-21)
Owner reading photo (Japanese blog).
Owner reading photo (Japanese blog). Ameblo owner blog, https://ameblo.jp/tarot-koharu/entry-12969113019.html (observed 2026-09-21)
Owner deck photo (Japanese blog).
Owner deck photo (Japanese blog). Ameblo owner blog (observed 2026-09-21)
Deck photo (author blog post).
Deck photo (author blog post). Goodreads author blog, https://www.goodreads.com/author_blog_posts/18372031-this-might-hurt-tarot-deck-new-deck-alert (observed 2026-09-21)
Deck in a community comparison thread (owner photo).
Deck in a community comparison thread (owner photo). Spells8 forum, https://forum.spells8.com/t/have-you-ever-compared-your-decks/62342 (observed 2026-09-21)
Deck photo (Etsy shop listing).
Deck photo (Etsy shop listing). Etsy SpiritualSauna, https://www.etsy.com/fr/shop/SpiritualSauna (observed 2026-09-21)
Resale photo (owner).
Resale photo (owner). Throast marketplace listing, https://throast.com/product/146086036240 (observed 2026-09-21)
On-hand listing photo (owner).
On-hand listing photo (owner). Shopee.ph listing, https://shopee.ph/-ON-HAND-This-Might-Hurt-Tarot-(Authentic-Tarot-and-Oracle-Cards)-i.281983693.9437285120?af_click_lookback=7d&af_reengagement_window=7d&af_siteid=an_13329530000&af_sub_siteid=----&af_viewthrough_lookback=1d&c=-&is_retargeting=true&pid=affiliates&uls_trackid=51k3gpn2008b&utm_campaign=-&utm_content=----&utm_medium=affiliates&utm_source=an_13329530000 (observed 2026-09-21)
Cards detail no.9 (retailer product gallery).
Cards detail no.9 (retailer product gallery). Little Red Tarot (shop), https://littleredtarot.com/product/this-might-hurt-tarot-deck-guidebook/ (observed 2026-09-21)
Supplied image: 23 challengers box
Supplied image: 23 challengers box
Supplied image: 24 tarotnl box
Supplied image: 24 tarotnl box

Sources